by Gary

Affiliate Marketing

July 25, 2011 in IM Internet Marketing by Gary

What are affiliate programs and how you can make money using them

Affiliate programs, also known as associate programs or publisher programs, are actually quite simple. You get paid for selling someone else’s product or service. It is like being a salesman. All you have to do is sign up with the affiliate program of some company, such as Wal-mart or HSN (Home Shopping Network. You will then be given an account and a link, banner, or other advertisement. You place that advertisement on your web sites and when someone clicks on that link, their visit is tracked. If they decide to make a purchase, you will earn a percentage of the amount that the web site selling the product earns on that sale. For example some companies will pay 10% commission so if a visitor to your web site clicks on your affiliate link and makes a purchase of $100, you will get $10 (these type of programs that pay you per sale are normally called pay per sale affiliate programs).

There are many different types of affiliate programs so not all of them will pay you per sale or a percentage of a sale. Some of these different types of affiliate programs include pay per lead, residual income (also known as recurring commission, recurring income, lifetime commission and lifetime income), affiliate networks, cpa networks, two tier programs, pop-ups, pop-unders, ad networks, and contextual ads. No matter what type of commission these affiliate programs pay, you still will earn from them. The amount you earn depends on how much effort you put into working with them.

Most major companies and retailers, such as Yahoo!, Amazon, eBay, Wal-Mart, Best Buy, Sears, Macy’s, GameStop, and thousand of others have affiliate programs that pay at varying rates so you should do your research before placing an affiliate link on your web site.

To be successful with affiliate advertisements, you must select a company that offers a product that your customers will be interested in. For example, if you run a video game site, don’t place associate links for 1 800 Flowers or Home Depot on your web site, they will seem out of place and do very poorly. You have a much better chance of making money by placing affiliate links to Game Stop, EBGames, GameFly, or other video game companies that have affiliate programs.

Also, make sure that you do not have too many affiliate advertisements on your web site because it will draw visitors away and you will not make any money and lose traffic.

One great way to make a lot of money using affiliate or publisher programs is to create a product review web site. You can review any product you like from cell phones to MP3 Players to furniture and everything in between. Place an affiliate link to a web site where the product being reviewed can be purchased. This is especially useful if you gave a certain product a very good review and tempted readers to purchase that specific item.

Something that those who are new to affiliate programs do not know how to do efficiently is find high paying affiliate programs that well best complement their web site. There are a number of ways to go about this. First of all, you can go to the web site of every company that sells products related to the topic of your web site and check if they have an affiliate program and see how they pay. However, a much better and quicker method to finding quality affiliate programs is to visit affiliate program directories such as this web site. We have links to hundreds of the highest rated affiliate programs in dozens of different categories. We cannot make any guarantees, but chances are, you will find the best affiliate programs in your category, no matter how specific it is, here in our affiliate program directory.

Affiliate programs are a great way to monetize your web site and you should definitely take the time to look into them.

Find a sponsor for your web site. Get paid for your great content. shareasale.com.
Also for digital products try clickbank.com

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by Gary

5 ways to increase traffic to your blog

June 19, 2011 in Blogging by Gary

5 Simple Way To Increase Traffic

Blogs are a very popular ways of promoting your product or service. They are easy to install, easy to administer and easy to update. And search engines love them too. But what is a blog without traffic?
Exactly. Here are five quick ways to boost traffic to your blog and start seeing those big sales.

  1. Build a list of blog services to ping
    There are a lot of blog services you can ping. This means that you notify this service, that you’ve updated your blog. These services then list your new posts and you get the traffic from them. I’ve made a list of 50+ blog services you can ping on my site. These list are also available if you search Google or any other search engine for it. That should be enough to give an initial boost to your traffic.
  2. Add buttons to popular news readers
    What does this mean? Well there are sites like yahoo or Google or blog lines etc, which have a members area where you can select sites with Rss feeds to fetch the latest updates from different blogs. That way you can have the latest updates from let’s say 50 blogs listed on one page. I have a list of these popular pages on my website plus the buttons which link to them. Users can then easily add my blog to their news reader members area.
  3. Update your content regularly
    Search engines and blog services love regular updates. It’s very likely that you will get targeted traffic from search engines if you post regularly. That means you should make a new post to your blog at least once per day. But be careful. Too many updates per day can harm your search engines position and hits. What’s too many? 10 or more.
  4. Post in forums
    Post in forums, but don’t spam them. Post something fresh and interesting and put a link to your blog in your signature. Don’t just post in any forum. For example if you’re selling CD’s, post in forums that are about music and CD’s. Don’t post in car forums if you’re selling furniture. By posting in forums you will get one-way links which are good for search engine position in search engines like Google or MSN or yahoo.
  5. Submit to blog search engines
    There are masses of search engines available, that list only blogs. Just Google for "blog search engines" and you should find at least 20 of them. These blog search engines will help you with targeted traffic. Be sure to write a good title and a good description to your blog, so that people will easily find it and click on your link.

Follow these 5 steps and you will start seeing lots of traffic to your blog. And the so long awaited sales will start coming in. And don’t forget to update your blog with fresh unused content that you write yourself.

For a Totally New Twist on Driving Traffic Checkout: INCOME ENTOURAGE

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by Gary

4 Essential Ways For Instant Affiliate Commissions

June 17, 2011 in IM Internet Marketing by Gary

No Website, No Product Development

One of the easiest ways of starting an online business and earning quick profits is through affiliate marketing. With no website to develop, no product development to achieve, no refunds or customer problems to deal with, this is by far the most effective way of developing your online presence.

If you already have your affiliate products and you’re working at making more sales, an increase in commissions is the obvious goal of everyone. With more and more products hitting the online market, it’s essential to follow some simple yet crucial steps.
So what are they?

If you want your affiliate program commissions to take off, literally overnight, these are the steps you need to seriously consider;

  1. Do your research and check out the programs you’re thinking about promoting. It’s pretty obvious that you only want to promote a product that will give you the maximum paycheck in the shortest possible time.
    The main factors to consider when doing this are obvious when you stop and think about them, but more often than not, are not fully considered before putting your time and money into making your product pay.

    Check the commission structure and make sure it pays well. Also, try to find products that match your target audience and are already paying well to other affiliates. You soon know when a program isn’t meeting up to it’s promises – that’s the time to reconsider its worth and move on to the next.

    As you’re probably going to be one of many affiliates promoting the same product, especially if it’s a good one, establish your USP – or ‘Unique Selling Position’. Set yourself up as offering that little something extra that makes you stand out above the crowd.
    Write a short article to give away as an incentive to potential buyers. This gives you both greater credibility and extra drawing power.

    Give information that’s not only free, but useful. When you do this, if what you give away for free is good, people naturally expect a great deal more from the bought product. Make recommendations about the product within the report if you can, and try to give just enough information to make people need the actual product.

  2. When giving away free reports or ebooks, save and collect, at the very least, the name and email addresses of all those who download your gift. It’s now widely known that very few people make a purchase on their first introduction to a product.

    This is where an autoresponder is invaluable as you can create a whole series of follow up messages to send to these prospects to entice them into buying your product. Anywhere between 6 and 10 messages are needed to finally clinch the sale, so automate this process and capitalize on the free report.

    Once you have these prospects details, they are yours until the person unsubscribes. This means that you can send them information in the months ahead about other products you’re promoting, long after they’ve bought the original item.

    If you develop an ezine, you are in a perfect position to send more valuable, and occasional free, information to these prospects who now value you as a source of knowledge and useful recommendations. You develop a relationship with them and they may stay with you for years to come. They begin to trust you and your recommendations and eventually, are likely to buy from you again.

  3. Never underestimate the power of negotiation. Be prepared to haggle with a seller whose goods you wish to promote. Remember that all merchants need affiliates to market and sell their goods and will be more inclined to change their payment structure than potentially loose business if they see you as a good source of income.

    Be bold and you could find yourself receiving a greater slice of the pie for all your advertising efforts. Don’t be greedy but be fair and you will be respected for it.

  4. Use effective advertising techniques. ‘Pay Per Click’ will give you the most immediate results if you do your research right. Naturally, Google’s Adwords and Overture are the places to start, being leaders in the online PPC field. But, look around and research the smaller players who offer cheaper rates to a smaller audience. These include; ExcelSeek, JumpFind, LookQuick to name just three.

    Ezine Top Sponsor and Solo ads can also give you a huge and quick return on your advertising buck with your ad being received by a responsive audience of your chosen market.

    And as with any advertising campaigns – track your results. If you don’t know who’s clicking what, you’ll never know which ads are working.

Use these techniques and you’ll soon see an immediate improvement in your affiliate sales. Build on your successes and expansion and growth will follow.

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by Gary

4 Secrets of a Great Page Layout

June 14, 2011 in Web Design by Gary

4 Tips For a Great Web Page

Designers especially the newbies go frantic on how to go about it. It has to be attractive, engrossing, user-friendly and functional. Thus, unraveling the secrets will definitely bind the website.

So, what are these layout secrets?

Together let us unfold them one after another…

  1. Centering it all is no good. The secret is doing the contrary and not centering everything. The latter will just make the page disorganized, strewn and drab. The alignment may also seem weak and wanting.
  2. The use and mastery of contrast is indispensable. Contrast is one thing that makes the page attractive. The use and mastery of it in color, value, size and weight will greatly affect the site’s appearance and edge. In fact a typeface may appear bigger with the use of contrast in color. The latter can also affect the look of organization of the page. At a glance, a page may appear organized or the exact opposite. That is the secret of contrast.
  3. Apply deviations if necessary. Most of the designers practice nowadays is to develop a ‘uniform-pages’ look. They try to use same background colors and other peculiarities to establish similarities to the homepage or other pages. But the fact is that viewers can be easily bored with that scheme. Viewers always want something new and by giving them a repetitious work, they are sometimes bored and will transfer to another site where they can feast both their eyes and mind.
    Placing lines in between contents also manifests division. Instead of using these lines, use blank ‘buffer zones’. This way what are created are invisible lines to make the effect subtle.
  4. Do not forget that functionality is the king of web development. Moreover, keep the content and information full, tight and pretty useful. Use the space, don’t waste. Only leave a small percentage for blank spaces. Use the space cleverly in order for the website not to look crowded at the same time loose. Multiple columns are also advisable in order to maximize space.

These four topmost secrets in page layout are so crucial that to break them may spell disaster or the end of your website site and success of your website.

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by Gary

4 Stages of Website Design

June 14, 2011 in Web Design by Gary

Basic Stages of Web Design

Stage 1 – Style over substance

The first stage is to design a website that your customer, venture capitalists, and ad agencies like to see. There are all types of “bells and whistles” in this design. An entire site might be a Flash animated site. Or there might be some beautiful JavaScript mouse over effects or drop-down menus in the design. It’s always a pretty design, but the message is clear – style over substance.

Stage 2 – Designing for online visibility

In Stage 2, the reality of an ineffective web design begins to hit, usually around 3-6 months after the initial launch. A site will typically get rejected by many of the major directories, not be indexed by the major search engines, or not get the traffic or sales that were projected based on the various types of marketing strategies used. Typically, that’s when companies decide that they will try to hire a professional online marketer to promote the site. Doorway page companies, in some way, shape or form, rear their ugly heads. Unfortunately, many web site owners fall for a doorway page company’s pitch because the beautifully designed site couldn’t possibly be the problem with low site traffic. Yahoo might have rejected a site, or the site might have been listed in Yahoo and the company cannot understand why they have no description next to their company name. But in no way would many ad agencies or doorway page companies want to tell potential clients the truth — they simply did not design and write an effective web site — because it would mean losing thousands of dollars in business

Stage 3 – Designing for your audience

By Stage 3, after spending an exorbitant amount of money on pretty web site designs and various marketing strategies, web site owners generally figure out that they did not design or write an effective Web site for their target audience. Typically, web site owners will bring in a usability expert to analyze potential problems and present various solutions. Bringing in a search engine marketing expert to help with search-engine friendly web designs &templates early in the design phase can save a company thousands of pounds in online marketing costs.

Stage 4 – Site redesign

After careful usability and search engine visibility analyses, web site owners finally have an effective web site. A site that is written, coded and designed for user friendliness and search engine visibility SEO generally gets the most traffic and resulting sales because it was written, programmed, and designed for end users.

Conclusion

Web sites should always be designed with your target audience in mind, not your own personal preferences. Colors have meaning. Professional designers understand the psychology of color and the use of white space to best project the image your audience wishes to see. (For example, try not to use the color red on a financial site.) Understanding the products/services/information your target audience is searching for is paramount to designing and maintaining an effective web site. When you launch a site, you might have to make an educated guess as to what your target audience wants. After that, tools such as site statistics software and reporting from site searches tell you exactly what your visitors are looking for. Then content and marketing strategies can be adjusted accordingly. Unless the advanced technology clearly benefits end users, do not use it on your site. If your venture capitalists or CEO’s or lawyers like the site, ask if they are going to spend the thousands or millions of dollars to keep you in business.

They’re not. Your target audience who will ultimately determine the success or failure of your site.

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